We put your product in the hands of vetted athletes. They film short-form UGC ads. We run the winners on your Meta account and keep testing new hooks every month.
One monthly retainer. Your ad spend goes straight to Meta, never through us.
Meta rewards brands that feed it fresh, native-looking video. Most small brands can't keep up. Hiring creators one at a time is slow, and agencies want a big video count up front.
ACL gives you a standing squad of athletes who film on demand, and one person running the ads who knows what the data says to make next.
You set up a brand account on Trybe and connect ACL as your partner. We send a short guide with screenshots for every click.
We write the brief and hook angles, then assign athletes from the Squad who fit your product and your buyer.
Athletes submit videos in Trybe. You approve what you like. You only pay for approved videos.
Approved videos go live as Meta ads. We test hooks, cut the losers, scale the winners, and brief the next round off the data.
Three parts, no video quotas. We scope the retainer on a call based on your product, roster size, and ad volume.
A monthly retainer paid to ACL, scoped on your call. Covers everything we run for you.
Paid to athletes through Trybe, only for videos you approve. We set the per-video rate with you up front. Athletes can also earn a commission on sales their ads drive, so they're paid to sell, not just post.
Paid by you directly to Meta from your own ad account. You set the budget, you keep the account, and you see every dollar.
In online sales Kam Scott drove for clients from 2017 to 2023 through content marketing, funnels, email, and SMS.
Athletes coached by ACL since 2023 on content, platforms, and brand work.
Point of contact. Kam runs your briefs, your roster, and your ads, so nothing gets lost between teams.
ACL athletes have created content for brands including:
No, and that's the point. Your ads run from your brand's account to people who don't know the creator. What matters is whether the video stops the scroll. A follower count doesn't change that.
Trybe is the UGC platform we run campaigns on. Briefs, submissions, approvals, and creator payouts all happen there, and approved videos connect to Meta as ads. You get a clean record of every video and every payment.
Yes. Ads run from your Meta ad account and you pay Meta directly. You give ACL access to manage it, and you can remove that access any time.
We don't promise a fixed count. A quota caps how much the athletes can earn and pushes them toward quantity over quality. We brief steadily, you approve what's good, and the budget follows the winners.
For physical products, you ship to the athletes we cast for your campaign. For apps and services, they use the product directly and film their real experience.
All Squad athletes are 18 or older. Every video includes an on-screen and spoken disclosure, and athletes are trained to keep school logos, uniforms, and unverifiable claims out of frame.
The first three months are the minimum, since that's how long it takes to find winning creative. After that it's month to month.
A short call. We'll look at your current ads and show you what a month with the Squad would look like.
Book a strategy call →Rather email? info@athletecreatorlab.com