Athletes film short videos on their phone. Brands run them as ads. You get paid for every video that's approved, plus a cut of the sales your ads drive. Your follower count doesn't matter.
Athletes 18 and up. Free to join. Takes a few minutes to apply.
UGC means user-generated content. It's the "real person talking to their phone" style of ad you scroll past every day.
You film it. The brand runs it from their own account, in front of people who've never heard of you. So nothing goes on your page unless you want it to, and your audience size never comes up.
Fill out the form below with your sport, school or team, and one sample video. Kam reviews every application himself.
Accepted athletes join ACL's roster on Trybe, the platform we run campaigns through. Kam assigns you to brands that fit you.
Get the product and a brief. Film your take, then upload it in the Trybe Creators app. You get feedback if something needs a fix.
Approved videos pay out through Trybe. When your ads drive sales, you earn commission on top.
A flat fee for every video the brand approves. The rate is set per brand and shown in the brief before you film.
When a brand sells a product, you also earn a percentage of the sales your ads drive. A winning video can keep paying.
Payouts run through Trybe. Connect a payout account in the Trybe Creators app and approved videos pay out from there.
Earnings depend on how many videos you submit, how many get approved, and how your ads perform. Most videos won't be the big winner, and that's normal. Volume and good hooks are how you get there.
Athlete Creator Lab started as an NIL coaching program. Over two years we worked with more than 500 athletes and kept seeing the same thing: most of them didn't have a big following, so most NIL deals skipped them.
UGC fixes that. Brands need real people making real videos, and athletes are great at it. So we rebuilt ACL around one job: get athletes placed with brands and paid for the videos they make.
Kam Scott, Founder
No. The ads run on the brand's account, not yours. Brands care about whether your video makes people stop scrolling, not how many followers you have.
Athletes who are 18 or older. Any sport, any level: college, pro, semi-pro, or competing on your own.
If you're a college athlete, you're responsible for following your school's and conference's NIL rules. Some schools require you to report deals, so check with your compliance office before you start.
No. Applying is free and joining is free.
A finished video is usually 15 to 30 seconds. Most athletes batch-film a few in one session. You choose how many campaigns you take on.
Not unless you want them there. The brand runs them as ads from its own account.
Through Trybe, the platform we run campaigns on. You connect a payout account in the Trybe Creators app, and approved videos pay out from there.
Kam reviews your application and sample video. If it's a fit, you'll get an invite to join ACL's roster on Trybe plus the Discord. If not, you can apply again later.
No. School logos, team uniforms, and conference marks can't appear in brand videos. Plain clothes, normal rooms.
A few minutes. Have a short sample video ready, anything where you talk to the camera.
Form not loading? Open the application in a new tab.